top of page


Declaration on the obligation to provide information

(Data protection)

The protection of your personal data is particularly important to us. We therefore process your data exclusively on the basis of the statutory provisions (GDPR, TKG 2003). In this data protection information we inform you about the most important aspects of data processing within the framework of our website.

contact with us

If you contact us using the order form on the website or by e-mail, the data you provide will be processed for the purpose of processing the request or for follow-up questions or to fulfill a contract.

When you order through our webshops

data storage

We would like to point out that for the purpose of simplifying the purchasing process and for subsequent contract processing, the web shop operator stores the IP data of the connection owner in the context of cookies, as well as the company name, name of the contact person, address, UID number and possibly a different delivery address of the buyer . Payment information is protected in an encrypted process and only used for payment processing.

In addition, the following data is also stored with us for the purpose of contract processing: company name, name of contact person, address, UID number, email address, telephone number and possibly different delivery address. The data you provide is required to fulfill the contract or to carry out pre-contractual measures. Without this data we cannot conclude the contract with you. There is no data transfer to third parties, with the exception of the transfer of credit card data to the processing bank/payment service provider for the purpose of debiting the purchase price, to the transport company/shipping company commissioned by us to deliver the goods, to our order entry application for the purpose of administering the contract processing, as well as to our tax advisor to fulfill our tax obligations.
After aborting the shopping process, the data stored by us will be deleted. If a contract is concluded, all data from the contractual relationship will be stored until the end of the tax retention period (7 years). The data name, address, purchased goods and date of purchase are also stored until the end of product liability (10 years). Data processing takes place on the basis of the legal provisions of § 96 Paragraph 3 TKG and Art 6 Paragraph 1 lit a (consent) and/or lit b (necessary for the fulfillment of the contract) of the DSGVO.

Joint controllers

According to Art. 26 GDPR, there is joint responsibility for the companies Pure Haircare GmbH and Lu&me GmbH. The processing of personal data for business relationships in Germany is affected.


Our website uses so-called cookies. These are small text files that are stored on your end device with the help of the browser. They do no harm.
We use cookies to make our offer user-friendly. Some cookies remain stored on your end device until you delete them. They enable us to recognize your browser on your next visit.

If you do not want this, you can set up your browser so that it informs you about the setting of cookies and you only allow this in individual cases.
If cookies are deactivated, the functionality of our website may be restricted.

Web Analysis

Our website uses functions of the web analysis service Google Analytics and Facebook Pixel. Cookies are used for this purpose, which enable an analysis of the use of the website by your users. The information generated in this way is transferred to the provider's server and stored there.
You can prevent this by setting up your browser so that no cookies are saved.
Data processing takes place on the basis of the legal provisions of Section 96 Paragraph 3 TKG and Art 6 Paragraph 1 lit a (consent) and/or f (legitimate interest) of the GDPR.
Our concern within the meaning of the GDPR (legitimate interest) is the improvement of our offer and our website. Since the privacy of our users is important to us, the user data is pseudonymized [pseudonymization is recommended for the legal reason "legitimate interest"; this must be clarified with the web analysis service].
The user data is stored for the duration of ... [specify storage period] [this must be clarified with the web analysis service].

Social Media Plugins

Pure Haircare GmbH uses social plugins (e.g. share, like buttons) from the following social networks on its website:, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter “Facebook”), operated by Google LLC 1600 Amphitheater Parkway
Mountain View, CA 94043, USA (hereafter "Google")
Instagram operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram").

These plugins are each marked with the logo of the corresponding social network.
If a user registered in a social network and currently logged in accesses a Pure Haircare GmbH website that contains such a plugin, the user's browser establishes a direct connection via cookies that the social network has set and the plugin on the website with the servers of the social network. Social networks may also be able to recognize via the plugin that a logged-in user is on without the plugin being clicked. If you do not want this, you can close the corresponding network in your browser.

If you use our newsletter

You have the option of subscribing to our newsletter via our website. For this we need your e-mail address and your declaration that you agree to receive the newsletter.
You can cancel your subscription to the newsletter at any time. You will find an unsubscribe link in every newsletter e-mail or please send your cancellation to the following e-mail address: We will then immediately delete your data in connection with the newsletter dispatch.


As a B2B customer, you also have the option of placing your salon as a testimonial on our website. For this we need your company name, address and your declaration that you agree to the entry as a testimonial. The image material is protected by copyright and any persons present, such as employees, have consented to the use of their image.
You can cancel the entry in the testimonials at any time. Please send your cancellation to the following email address: We will then immediately delete your data in connection with the testimonials website entry.

Your rights

In principle, you have the right to information, correction, deletion, restriction, data transferability, revocation and objection. If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can complain to the supervisory authority. In Austria, this is the Austrian Data Protection Authority, Wickenburggasse 8, 1080 Vienna, telephone: +43 1 52152-0,

You can reach us using the following contact details:

Pure Haircare Ltd
Rosenackerstrasse 58/3
1170 Vienna

You can reach our data protection coordinator Ms. Nadine Hak (Robert Pluim, deputy) on + 43 (0)1 9346607 and email address;

Status: September 2022

bottom of page